Airbnb
Big Fish
Graphic Design
Art Direction
Copywriting
Gen Z is a highly creative but lonely generation. The rise of platforms like TikTok and Instagram have resulted in creatives making and sharing content through instructional videos, but many are lacking opportunities to connect in real life.
We will launch Airbnb School, taking instructional online experiences into the physical realm.
Airbnb will host face to face workshops, platforming young or less experienced creators (small fish) as cohosts next to more well known creators (big fish). The opportunity to cohost workshops will be publicised on creators social channels with workshops run quarterly and open to the public to attend.