adidas
The adidas ARena
Art Direction
Copywriting
Casting
Gen Z are a tech-savvy, tech-conscious generation, and are in constant search for their identity and community. adidas Runners LDN do not currently have a home after their studio space shut down in 2017.
IDEA
Create the new home of adidas Runners LDN. A space to bring young people together.
We will create a brand new purpose-built track, using multisensory technology to gamify running and make it fun. This will be a space to bring people together, form deeper connections, and create community.