Airbnb
Big Fish
Graphic Design
Art Direction
Copywriting
For Gen Z connections are vital. Airbnb tasked us with developing a social campaign building on Gen Z’s online connectivity to deliver meaningful IRL experiences and combat rising levels of loneliness among young people.
We proposed the launch of Airbnb School, a platform taking the joy and community of online tutorials and how to videos into the real world through a range face to face workshops. The campaign aims to give less experienced online creators the chance to cohost workshops with more well known creators - delivering meaningful IRL experiences.