adidas
The adidas ARena
Strategy
Copywriting
Casting
After speaking to adidas runners coaches, captains and attending running clubs across London we identified that adidas Runners LDN do not currently have a home base - a physical space to bring their community together. Through a series of sprint sessions the team prototyped the new home of adidas runners, a purpose built track and community space built using multi sensory technology. A space to bring people together, form deeper connections and community. As part of this project I lead on strategy and supported on creative. Our idea was picked by a panel as the strongest of those pitched.