Google Pixel
Strategy
We were tasked with launching The Pixel 9, Google’s latest AI powered phone. Going beyond ads we helped Pixel show how their AI technology works, appealing to a UK audience. As part of this project I supported in developing our corporate brand strategy by devising a cultural calendar identifying key moments throughout the year to activate against and used this to develop potential territories and areas to focus on for future campaigns. This work was used to inform the strategic proposition and final creative concept.